With a heavy paid media presence, Killerspin was in need of additional ways to boost its revenue and retain current contacts organically. We customized their email strategy to include creative and technical testing initiatives and optimizations to inspire maximum engagement and conversions. Over six months, our retention strategy provided Killerspin with a 995% increase in campaign revenue, a 75% increase in open rate, and a 101% increase in click rate compared to the previous six months.